Web Design
Cum facem situri?
In calitate de agentie profesionala de web design, Malcom Edwards a dezvoltat un proces care ne ajuta sa oferim solutia potrivita pentru fiecare proiect. Pentru a va face o idee despre cum va fi colaborarea cu noi, iata cei 8 pasi pe care ii parcurgem in realizarea fiecarui site web:
Definiția site-ului
În primul rând, trebuie să identificăm motivele existenței site-ului și ce ar trebui să realizeze site-ul. Pentru aceasta, trebuie să vorbim despre scopuri și obiective la începutul proiectului deoarece acestea vor defini tipul de site web și structura acestuia.
Majoritatea companiilor au mai multe obiective decât au nevoie și asta pentru că fiecare departament consideră că obiectivul lor este cel mai important. Provocarea este să vă concentrați pe eficientizarea produsului și pe stabilirea unor obiective realiste. Nu-ți face griji, te vom ajuta să iei cele mai bune decizii!
Acum că toate informațiile sunt setate, vă vom cere un scurt brief al proiectului. Acest brief ar trebui să conțină următoarele informații:
- Rezumat – Prezentarea generală a proiectului, istoricul companiei, industria în care există și valoarea unică pe care o oferă clienților săi.
- Obiective – În mod normal, stabilim două sau trei obiective măsurabile specifice pentru fiecare site web. Acestea vor permite echipei noastre să se concentreze asupra celor mai importante aspecte ale proiectului.
- Audienta – Cui vrei sa se adreseze site-ul tău? Aici vă vom cere să creați un profil de audiență care să includă: date demografice (zona clientului), psihografie (modul în care gândește clientul), vârsta medie a clienților tăi țintă etc. Cu cât cunoaștem mai multe detalii despre clienții tăi, cu atât mai bine!
- Mesaje – Ce vrei să afle clienții tăi? Care este mesajul cheie care va implica audiența și care o să te diferențieze de concurență?
- Concurența – Vrem să-i cunoaștem și să-i studiem pe rivalii tăi. Pentru a diferenția afacerea te de a lor, trebuie să știm cine sunt, ce fac și cum o fac.
Website Scope
A critical step in delivering a good web design project is setting the correct plan with specific activities and deliverables, specific timelines, and clearly state each party’s responsibilities during the development process. This includes what information you will need to send us when we need it, and so on.
For this, we will create a work chart that will not only outline the major activities of the website development but also provide the tasks associated with each step with start and end dates. This chart will provide a visual reference for the team while showing the dependencies of each step, and also creates accountability for the client and the web team proving that the delivery time is dependent on everyone hitting their marks. If someone misses the delivery date – the hole schedule shifts.
Website Architecture
Depending on the project’s needs we will suggest a platform for the website to be built on, or in some complicated websites, we might offer creating a dedicated platform.
We work with the most popular platforms out there and each solution offered is based on our experience regarding the customer’s needs.
Whether it will be WordPress because all you need is a corporate website or a small shop easy to maintain or more complicated Shopify, Magento, OpenCart, PrestaShop, or other eCommerce platforms, don’t worry! We will help you choose what is best for your project.
Here is a list of the Best CMS Platforms
Once the platform is chosen, we will set the website’s architecture. This includes:
- the sitemap – what pages are needed and navigation that represents how pages are connected to help customers easily find the information they need
- and wireframe – what content will each page have without thinking of the design elements yet.
Website Design
At this step, we are done with the blueprint of the project and it’s time to get creative. Our artists can now discuss the way that all the information will be presented to the customers.
In some cases, we might suggest a specific template that suits the needs of the project, or we will draw a new one just for you if you need it.
One thing we need to mention: WE WILL ALWAYS PAY ATTENTION TO YOUR BRAND’S VISUAL IDENTITY.
We mention this because there are so many websites out there that look nothing like the brand they represent in terms of colors, fonts, and other visual factors that normally should have been kept in the process of evolving from printed paper to online design.
Our main goal is to connect the web with all other forms of communications and advertising that the company uses, and we will keep your brand’s corporate identity within the design.
Website Development
With the approval of the design, we move on to putting all the things we discussed together. Here is where content meets the design. We will develop new content if needed or maybe just fine-tune the old one, we create photos, videos, and slideshows if we need them, or other media that is needed for the website. We will get technical into the coding of the site, whether is HTML, CSS, PHP, JAVA, etc.
The best thing about this step? We do it all in house using our own team of developers and media creators.
Website Testing
Testing everything and making sure the website works perfectly is a very important step that most agencies skip before launching a new project. This is a big mistake and that is why there are so many websites out there that just look and feel unfinished.
We place the project on a production server with selected audiences and test it. Then we run a short survey to check if we managed to deliver a product that fits the needs that we have set out in the blueprint. Testing does not just refer to technical parts of the website but also if the design and content meet the requirements and goals that were set for the project.
We also test the website’s responsiveness and compatibility with different browsers such as Chrome, Edge, Safari, and Firefox, also testing it on different devices and screen sizes like desktop, tablet, and mobiles to see if any problems occur.
Website Launch
We’ve tested and reviewed everything, all is approved, so this is THE BIG DAY? The answer is NO!
A website should be launched with a complex campaign to maximize the potential this advertising campaign can offer.
Once a campaign is created and the website promotion starts you should be ready to address user’s feedback regarding this new look because once the website is launched the project is not finished yet. In most cases, there will be some immediate changes to be made, such as improving user experience, fixing links, and making adjustments. The internet evolves fast and changes daily if not hourly – change is inevitable.
You should look at your website as a living, breathing employee that has needs to perform his job. Just like you care for your employees you should let us care for your website. Why?
Because it’s all part of YOUR STRATEGY: to achieve your online goals, to succeed and prosper in this competitive online environment.
Website Maintenance
When we say maintenance, we take a look at this strategy, and we create the formula that translates it to the Web.
Plans can include technical maintenance and updates, on-page and off-page SEO (search engine optimization), advertising campaigns on search engines and social media, monthly content creation, and so on.
Iată câteva dintre proiectele noastre finalizate de web design
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