Brand identity

“A hamster and a rat were once chatting beside a piece of cheese, having a philosophical debate about the existential condition of rodents.”You know what, hamster,” says the rat, “I don’t understand how people can give you so much attention. They like you, take you into their homes, feed you, and let their kids play with you, of course you can also play in casino games like jackpot jill if you really want to have fun. While as for me, they try to poison me, scream when they see me and throw stones at me to make me go away. After all, we are both rodents…”
“Well,” the hamster replies, “I believe this is a question of branding…””

Branding strategy is not about the stuff you make but about the stories you tell. And we know how to say good stories.

Half joking, half serious, here is an explanation “easier to bite”:

We will help you to:


Difference is one of the most important factors in defining yourself as a brand. Crabapple will identify those elements which uniquely characterize your company, product, or service. We will then devise special unique ways for you to communicate those characteristics.


A creative solution builds an emotional relationship between you and those you wish to reach. It talks in a way they can understand: effectively, articulately, and clearly.


Why do so many people pay more for brand products? Their strong appreciation of a brand makes their decision to buy easier.


In essence, a brand is a promise that you make to consumers. If you don’t keep that promise, not even all the advertising in the world will be able to help you regain the consumer’s favor. The branding always starts from the inside.

Digital Signature

First of all, it is important we understand that the logo, just like the personality of each individual, represents the image that the company identifies itself with. The corporate identity of a company brings together a set of attributes and values which any company has: its “personality”, the reason it exists, its spirit, and its soul. These elements must materialize at some point in anything to do with the company.
The image created by this “personality” will make the company gain its own identity and stand out within the group it belongs to. Before you can be a good car mechanic you must: 1. be a mechanic and 2. be the best. Seriously! This means you have to know what you want, to do it, and do it well for a long time and with a minimum of mistakes.

If you want to have a corporate identity, the first step in the right direction is to create a visual identity, a graphic logo that will give you the start you need in this adventure, of course the financial aspect is the most important, so having elements that improve your business is necessary, such as paystubs which help your employees get a better sense of their compensation and at the end a better communication within your company.

Many say “Wow! Look, I can do a logo too! Found a thing on the net, will add a bit of computer font to it, and what more do you need!?!”
This is a situation we come across often. Everybody has a nephew or someone who works with mum and “knows” how to do logos.
Want our honest opinion? We would not go to a car mechanic to have our teeth fixed.

Packing design, print design, business cards design, brochure design.

Every morning, Malcom’s team, fill up their cups with flavored art and a little advertising in search of the best taste in design.

Graphic creativity with a good sense of balance has proven its importance to each of our customers. Those who have tasted from our potion have not only woken to reality but have understood clearly that graphic creativity is one of the best modalities of communicating the brand.
Do not worry, we will never spoil the recipe, even if some of the ingredients we will never mention to a soul.

We know all the tricks of the trade; we could talk to you for hours about “positive and negative space”, about “visual weight” or about contrasts, texts, shades, mixtures.

But if we did, it wouldn’t be us anymore. As we already told you a few pages ago, we know how to make our clients happy. That’s why; all that matters to us is being able to draw and show your story in a way that you will never be forgotten.


Statistics show that web users usually surf for friends, sexy ladies, dates, news, sex, classifieds, and football.

It’s true. But not all Internet users in the world want that.

Some look for nails, computers, hard disks, plasterboard, construction companies, flowers, chemists’, hotels, and machine tools. They look for good offers, opportunities, and partners.

They know EXACTLY what they want: Information. Maybe they are looking for YOU…

Do you have a dream or a business that represents you and which you would like to develop? Do you need new clients, new contacts, to expand, to become more visible?

Would you want people to come looking for you so you can show them how good and professional you are? If yes, then you have to be found!

Just as you need a postal address for your correspondence, a beer or a stamp for your invoices, so you need a web site.

Forget the web sites done by Computing Science students “for nothing”, do not accept help from friends who offer to do your site cheaply. Cheap is exactly what it will look like. If you are looking for a professional website solution and you have a low budget then you are at the right place.

Our team is doing custom designed websites, optimized to generate greater brand engagement, measurable results, and higher conversions.

What is SEO?

SEO stands for SEARCH ENGINE OPTIMIZATION and is the process of optimizing your website to get un-paid organic traffic from your Google keyword ranking.

In other words SEO it’s the main factor influencing your website position when a user searches on Google phrases or keywords related to your business.

A high ranking on Google boosts your business ability to generate traffic, leads and sales. If you are in the top 10 positions on Google, you are ranking on the first page, while if you are appearing on the 11th position on Google, your website will appear on the 2nd page…..

When your website appears on the first page on Google, is capturing 71% to 92% of all the users, while ranking on the second or third page will catch fewer than 20% of the users. …

So it’s therefore vital that your site appears in the top 10 positions, always aiming for a higher ranking.

Our team is having the right tools and all those tricks and hints that will boost your website ranking and exposure.

Online Marketing

Marketing has come a long way in recent years. It has changed from the roots, adapted, evolved towards efficiency, and has undergone a makeover following the web 2.0 revolution.

In spite of all this, many people who pretend to know marketing barely know how to switch on a computer, let alone successfully carry through a coherent marketing strategy with clear objectives and solid planning.

If you are one of the above, do not be ashamed to call us. Together we will learn how to spend your company’s money more efficiently. After all, we must not forget one thing: you are not wasting money on us but spending it wisely for yourself, for your business. We show you how to do this transparently and efficiently.

And if you are one of those who already know a lot about marketing, let us give you a helping hand.

Learn from us what other methods of market research there are, what communication gadgets we use, how we mix thorough and experimental marketing.

With no modesty, we say that we are good at marketing and very good in online marketing.

  • Pay Per Click Marketing on Google, Bing, Yandex ( yes, we can take you through a journey around the world)
  • Keyword Research and Competitor Analyses
  • Conversion Rate Optimization

Sales funnels or brand awareness? Why not even both?

Give us a call and let’s get started!

Give us a call and let’s get started!