“A hamster and a rat were once chatting beside a piece of cheese, having a philosophical debate about the existential condition of rodents.”You know what, hamster,” says the rat, “I don’t understand how people can give you so much attention. They like you, take you into their homes, feed you, and let their kids play with you. While as for me, they try to poison me, scream when they see me and throw stones at me to make me go away. After all, we are both rodents…”
“Well,” the hamster replies, “I believe this is a question of branding…””
Branding strategy is not about the stuff you make but about the stories you tell. And we know how to say good stories.
Half joking, half serious, here is an explanation “easier to bite”:
We will help you to:
Difference is one of the most important factors in defining yourself as a brand. Crabapple will identify those elements which uniquely characterize your company, product, or service. We will then devise special unique ways for you to communicate those characteristics.
TELL THE WORLD WHO YOU ARE/WHAT YOU DO.
A creative solution builds an emotional relationship between you and those you wish to reach. It talks in a way they can understand: effectively, articulately, and clearly.
BUILD UP YOUR BRAND’S APPRECIATION.
Why do so many people pay more for brand products? Their strong appreciation of a brand makes their decision to buy easier.
MAINTAIN THE INTEGRITY OF YOUR BRAND.
In essence, a brand is a promise that you make to consumers. If you don’t keep that promise, not even all the advertising in the world will be able to help you regain the consumer’s favor. The branding always starts from the inside.