SEO – Search Engine Optimization
What is SEO and do I need search engine optimization?
SEO stands for Search Engine Optimization and is the process of optimizing your web pages so that the little robots, called crawlers, understand what you do and how you do it. This optimization aims to gain a high rank for your website in search engine results pages (SERP), and therefore bringing you traffic, and new customers.
What is a Search Engine?
A search engine is a program that identifies websites in a database that correspond to a specific category or search phrase. Some of the biggest search engines are Google, Bing, Yandex, Yahoo, etc.
All websites need SEO!
In other words SEO, it’s the main factor influencing your website position when a user searches on Google, Bing, or Yandex phrases or keywords related to your business.
A high ranking on search engines boosts your business ability to generate traffic, leads, and sales. If you are in the top 10 positions on these search engines, you are ranking on the first page, while if you are appearing on the 11th position on Google, your website will appear on the 2nd page…
When your website appears on the first page on Google, is capturing 71% to 92% of all the users, while ranking on the second or third page will catch fewer than 20% of the users. …
So it’s therefore vital that your site appears in the top 10 positions, always aiming for a higher ranking.
Search engine optimization also affects the price you pay for paid advertising campaigns such as AdWords, Microsoft Ads, and even Facebook and Instagram Ads. This is because all those campaigns include something called ad rating and the formula that generates that rating also includes SEO.
Our team has the right tools and tricks that will boost your website ranking and exposure.
Malcom Edwards SEO Services
At Malcom Edwards we like to think that some services should pay themselves out from the revenue they generate. When it comes to monthly services we want you to look at it as an external sales agent. This service, however, is cheaper and better than any sales agent you could ever hire.
A sales agent needs his monthly salary, paid taxes, a car, a phone, etc. After all that he can only cover a small number of people or a small area. With good SEO your website can cover the whole world, and generate sales leads each day.
With that in mind, here are some of our SEO services list and price packages.
- Focused on Ranking Regionally (law firms, medical, service providers, etc.)
- Keyword Research
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation
- Technical SEO - (Robots.txt, Sitemap, etc.)
- Internal Link Building (Crosslinking)
- Content Editing & Optimization
- Basic On-Site Optimization
- Offsite Link Building
- Lead Generation Focused
- Monthly Custom Report
- Monthly Personalized Review Call
- Competitive Keywords / Ranking Nationwide
- Keyword Research
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation
- Technical SEO - (Robots.txt, Sitemap, etc.)
- Internal Link Building (Crosslinking)
- Content Creation, Optimization & Editing
- Advanced On-Site / Code Optimization
- Offsite Link Building
- eCommerce or Lead Generation Focused
- Monthly Custom Report
- Monthly Personalized Review Call
- Conversion Optimization
- A/B Variation Testing
- Competitive Keywords / Ranking Nationwide
- Keyword Research
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation
- Technical SEO - (Robots.txt, Sitemap, etc.)
- Internal Link Building (Cross-Linking)
- Content Creation, Optimization & Editing
- Advanced On-Site / Code Optimization
- Off-Site Link Building
- eCommerce or Lead Generation Focused
- Monthly Custom Report
- Monthly Personalized Review Call
- Advanced Conversion Optimization
- AB / Variation Testing
- Heat Map / Usability Reports
- Press Release Management
- Duplicate Content Strategy
- Sales Funnel Tracking (Checkout Steps, etc.)
Do you want to improve your SEO rankings?
Here is how we do it:
We analyze all of your website data, optimize it making sure that the content provides the best possible user experience, having easily and clear navigable content related to your business, proper meta description, titles, and headers.
We identify and add relevant keywords with good search traffic potential, that your customers search for or would search for when they are looking for a product related to your business or services.
We check the website speed. This is the first impression you will ever make and this is vital on the web! Faster websites create happy and engaged users, while 79% of online shoppers say they won’t go back to a website if they’ve had trouble with the load speed.
Another important step in helping search engines crawl and index your website is to have relevant internal linking that brings a lot of advantages in increasing your ranking.
Link building strategy is an important and tricky step that sets the authority of your website on the internet. Having the right tools to generate those links and also remove unrelated links that could probably harm your website.
If you want to learn how to do it yourself visit the Search Engine Optimization Starter Guide
Need help with Search Engine Optimization?
If you decided that you need help with search engine optimization on your website you are at the right place! We don’t charge for advice so feel free to give us a call!
